Brand Overview

Precision, authority,
& trust.

A premium tax consulting brand built for credibility. Union National Tax provides expert financial services with a brand identity rooted in exactness and approachability.

Brand Name

Union National Tax

Industry

Tax & Financial Services

Color Palette

The Wealth Spectrum

Click any color swatch to copy its Hex code.

Obsidian Forest

#12322f

Primary background - always use for main dark backgrounds.

Sovereign Gold

#d4af37

CTAs, highlights, and accent elements.

Heirloom Cream

#f9f9f9

Lighter sections, secondary backgrounds.

Pure Snow

#ffffff

Text on dark backgrounds.

Charcoal Slate

#2d3436

Text on cream/light backgrounds.

Success Mint

#4caf50

Positive states, confirmations, successful actions.

Typography

The Montserrat/Inter pairing reinforces precision, authority, and legibility. Never use decorative or script fonts.

Style Font Stack Example
Title Montserrat Bold (700) Hero Display
Heading Montserrat Bold (700) H1 / H2 Heading
Sub-Heading Inter Semi-Bold (600) H3 / H4 Heading
Section Header Inter Semi-Bold (600) Section Dividers & Labels
Subtitle Inter Regular (400) Supporting titles and descriptions
Body Inter Regular (400) Body text line height must be set to 1.6 for optimal readability on all screen sizes. Clear, legible, and authoritative.
Quote Inter Regular (400) Italic "Precision is not just a goal — it's our standard."
Caption Inter Regular (400) Image captions, fine print, and supplementary notes.

Brand Voice

Clear

No jargon; direct explanations of complex tax matters.

Confident

Speaks with expertise and certainty.

Supportive

Clients feel guided, not overwhelmed.

Precise

Accurate language mirrors the exactness of tax work.

Design Principles

  • 1

    Dark-first layouts

    Obsidian Forest as the dominant background establishes premium authority.

    Obsidian Forest #12322f
  • 2

    Gold as a signal

    Sovereign Gold draws the eye to the most important interactive element on the page.

    Content CTA
  • 3

    Typographic hierarchy

    Montserrat headings paired with Inter body text must be used consistently.

    Montserrat Bold Heading Inter Regular Body text with 1.6 line height.
  • 4

    White space is intentional

    Open layouts communicate clarity and trustworthiness, critical for financial services.

    Generous padding creates breathing room
  • 5

    Success states are green

    Success Mint is the sole color for positive/confirmation UI moments.

    Confirmation Success

Do's & Don'ts

Do

  • ✓ Use Obsidian Forest for all major dark backgrounds
  • ✓ Use Pure Snow for text on dark sections
  • ✓ Use Sovereign Gold exclusively for CTAs and highlights
  • ✓ Use the white SVG logo on dark backgrounds
  • ✓ Use the PREM logo on light backgrounds
  • ✓ Maintain 1.6 line height for body text
  • ✓ Reserve Success Mint for confirmations & positive states
  • ✓ Use Charcoal Slate text on cream/white sections
  • ✓ Use Heirloom Cream for lighter secondary sections

Don't

  • ✕ Place Sovereign Gold on large background areas
  • ✕ Use Charcoal Slate text on dark backgrounds
  • ✕ Mix multiple accent colors in the same section
  • ✕ Stretch, distort, or recolor the logo
  • ✕ Use decorative or script typefaces
  • ✕ Use green for decorative or general accent purposes
  • ✕ Place white logo on light backgrounds
  • ✕ Use Success Mint for non-confirmation UI
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